As the 8th China International Import Expo (CIIE) transforms Shanghai into a global nexus for trade and innovation, the event has become the ultimate testing ground for multinational brands seeking to deepen their roots in the Chinese market. Amidst this competitive landscape, German premium health brand MOSLATE has emerged as a standout exhibitor, securing a high-profile strategic alliance with global raw material giant Aker BioMarine. This pivotal move, coupled with the brand’s scientific pedigree, garnered exclusive coverage from China’s authoritative media outlet, the People's Daily.
A Union of Giants: Validated by Official Media
Since its entry into China in 2020, MOSLATE has built a reputation on the foundation of the Doerr family’s four-generation pharmaceutical legacy and a research team led by Nobel laureates. The brand’s latest maneuver—a "strong alliance" with Aker BioMarine—represents a critical evolution in supply chain management. By moving from simple procurement to a model of "full-chain synergy" involving joint R&D and raw material screening, the two companies aim to secure product quality at the very source.
In the exclusive interview with People's Daily, the dialogue centered on the specific technological advantages of this collaboration. Liu Zhitong, Senior Vice President and General Manager for China at Aker BioMarine Human Nutrition, highlighted the rigor behind the partnership: "MOSLATE has selected our high-purity DHA60 algal oil, a choice that fully embodies our mutual pursuit of ultimate quality".
Defining the New Standard: The "Revervia" Difference
The discussion emphasized the shift towards Revervia™ Algal Oil. Unlike mainstream market options which typically cap at 50% purity, the "DHA60" standard adopted by MOSLATE ensures a content of 60% or higher. This elevation in purity translates to superior bioactivity, higher absorption efficiency, and a significant reduction in impurities, offering a more precise nutritional intervention.
He Qi, MOSLATE’s Marketing Director for China, addressed the environmental context during the interview. "Considering the prevalence of modern pollutants such as heavy metals and microplastics, MOSLATE is exceptionally cautious in raw material selection," He stated. The choice of Revervia™ was driven by its outstanding performance in safety inspections, ensuring a "clean" health solution for consumers.
The Science of Cognition: Beyond Simple DHA
The partnership’s first tangible result is the new MOSLATE Algal Oil DHA Softgel. The formulation goes beyond mere concentration; while it boasts a 70% DHA content—double that of ordinary algal oils—it is engineered as a complex nutrient matrix.
The formula integrates a "Golden Pair" of synergetic ingredients, including N-acetylneuraminic acid (Sialic acid), Flaxseed oil, Phosphatidylserine (PS), Theanine, Arachidonic Acid (ARA), and Nervonic acid (from Acer Truncatum seed oil). This molecularly optimized blend is designed to target the four essential fatty acids required by the brain, delivering comprehensive support for memory, vision, and intelligence, while utilizing a new molecular form to drastically improve absorption rates.
From the exhibition floor of the CIIE to the pages of the People's Daily, MOSLATE’s trajectory signals a maturing of the high-end health market. By leveraging the "spillover effect" of the expo and integrating global top-tier resources, the brand is positioning itself not just as a participant, but as a leader in defining the future of scientific nutrition.
